A Japanese speed-eater has crammed in another world record.
Takeru 'Tsunami' Kobayashi came out top in Boston's first-ever lobster roll eating challenge.
Kobayashi ate 41 rolls in 10 minutes - the previous world record was 22.
The other challengers managed 25 between them, reports the Boston Globe.
Speaking after the win he said: "I think I could eat some more."
Crazy Legs Conti, a Massachusetts native and 11th-ranked competitive eater in the world, said Kobayashi's edge is in his ability to stay focused.
He said: "He is tapping into something that the greats like Lance Armstrong and Tiger Woods know: the game is not on the field. It's in your mind".
Kobayashi is famous for holding the world record for eating 53 hotdogs in 12 minutes.
[teased out of ananova]
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This article just prompts questions. Not least of which, how did Crazy Legs Conti get his name?