The Jambos.... well, Heart of Midlothian is a football team from Edinburgh, aka Hearts, aka the Jam Tarts (an Alice in Wonderland reference), aka the Jambos, a name also applied to their fans.
And I can only pity the (broken) Hearts of Midlothian right now. Or maybe I can envy them. Either way, it is impossible to ignore them despite my very English blood.
Hearts haven't won the Scottish Premier League for 45 years and have had to settle for an annual dogfight with Edinburgh rivals Hibernian while Celtic and Rangers hog the title for what seems like forever.
But suddenly something to inspire hope - Hearts find themselves with a big money backer, a highly professional chief executive and a top notch manager. They win the first nine games of the season, and then draw the tenth against Celtic to hold a 3 point lead. Hibernian are third and Rangers an embarassing fourth.
But still no-one actually believes that Hearts can win the title. They have been here before, albeit not quite so emphatically, and if you ever meet a Jambo, you will see a distant look in their eye - the gaze of someone that lives on hope, never on fulfilment.
Football is a very cruel mistress, and a lot can go wrong in a season. A lot can go wrong in a week.
The last week at Hearts have seen them lose their manager, chief executive and chairman. That leaves the big money backer, a certain Vladimir Romanov, who has appointed his son, Roman Romanov, to run the club and find a new manager. Clear Vladimir lacks imagination when naming children, but I guess that isn't a required skill in owning a football club.
What is next for Hearts is anyone's guess, but the one thing keeping the Jambos hopes alive is another Roman - Roman Abramovich at Chelsea. He took a team that hadn't won the league in 50 years and made them champions. As one Hearts fan said last week. "if you have a rich owner and a great manager, its better to lose the manager than the owner. With money you can find another great manager anytime."
Two of the front runners for the Hearts job are Bobby Robson and Nevio Scala, and kudos to the Guardian for pointing out that their combined age, at 130, is only one year less than the club itself.